“It has come to our attention that a limited number of dealerships are interacting with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation,” Andrew Frick, Ford vice president of U.S. and Canada sales, wrote in a Memo Jan. 7.‘Ford F-150 Lightning buyer now ‘on the fence’ after $10,000 dealer markup’
by Phoebe Wall Howard / Detroit Free Press / January 11, 2022
UPDATE January 17, 2022: Ford F-150 Lightning dealer backs down from $10,000 markup
As Ford Motor Co. urges its auto dealers not to jack up prices on the popular F-150 Lightning pickup truck, at least one dealer appears to have reversed a plan to charge an extra $10,000 over sticker price.
MORE: Every Electric Pickup Truck Currently on the Horizon – Car & Driver
Chevrolet Silverado Electric, GMC Sierra EV, Tesla Cybertruck, Bollinger B2, Lordstown Endurance, Toyota Tacoma EV, Canoo Pickup Truck